| | | | | | Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article. |
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| A message from our sponsors: |
| Marketing Attribution: How To Get Started |
| Marketing attribution hit the headlines with Google's recent major commitment to it, and with good reason. Marketers agree that embracing attribution is key to understanding what's working, increasing ROI from their efforts. But getting started is a challenge. It's time for the first step. |
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| | | | | | | Building a Digital Culture is a Best Practice Guide providing you with tips and information on how to embed a digital culture in order to compete in a fast-paced, digitised and customer-focused world. |
| The Achieving Predictive Maturity report, published in association with RedEye, follows on from a survey of 400 marketers carried out for the 2016 Predictive Analytics Report and aims to examine how companies move from a limited state where they are 'starting out' through to a 'strategic' state where predictive capabilities lie at the heart of the business. It is based on a series of interviews with senior practitioners along with insights from other primary Econsultancy research. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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