Trends, Technology and the Impact of Data in Media and Entertainment, produced in assocation with Adobe, explores the state of the sector's digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior.

This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.