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Broadcast to Narrowcast: How to reach today’s TV viewer |
This report will show you how people are watching similar content but now in different ways which creates new opportunities for advertisers to target different groups. It will also show you how within this new fragmented TV world, word of mouth recommendations are still key to content discovery. |
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 |  | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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