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Featured Blog article
The six types of marketing org structure
3 days ago

How should a modern marketing department be structured?

This is a bit of a rhetorical question, partly because there is no one-size-fits-all answer (hang in there, there will be some actual, proper content in this article) and partly because Econsultancy has already made a decent fist of answering this question (but you'll have to subscribe to download our truly excellent and detailed new report, A Guide to the Modern Marketing Model and Organisational Structures).
China is a "massively untapped market" for US media sellers
3 days ago
The best digital marketing stats we’ve seen this week
3 days ago
Three ways energy & utility companies are innovating in marketing
3 days ago
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A message from our sponsors:
How UK beer and cider brands are faring in an evolving market
Although the brewing industry has adapted to a changing market in the past decade, the challenge for all involved remains the same: to find and reach customers in the most effective way possible.
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London Roundtables, 16th May

Ensure you sign up for our roundtables, taking place this Wednesday, free and exclusive to Enterprise subscribers. Don't miss your chance to discuss your specific challenges and requirements, and ask those burning questions:

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Digital Jobs
Barclays: Optimisation Manager
Barclays: Targeted Marketing Analyst
Barclays: Senior Digital Product Manager - API
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Featured Research
APAC Ecommerce Quarterly Q1 2018
3 days ago

The APAC Ecommerce Quarterly is a series of presentations by Econsultancy that curates the latest trends and developments in ecommerce in the Asia-Pacific region. It is a collection of recent trends, and is a guide to what you should be keeping an eye on.
Paid Social Media Advertising
3 days ago

Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
View all Research
Upcoming Training
Marketing Copy and Behavioural Economics - 2 places left
London, 15 May 2018
Improving performance through Conversion Optimisation - 4 places left
London, 16 May 2018
Content Strategy & Editorial Planning -
London, 16 May 2018
SEO Marketing - 6 places left
London, 16 May 2018
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Upcoming Events
Lunch Briefing - China’s New Retail: how Alibaba and Tencent are reshaping the future of retail in China and worldwide - Sold out
Singapore, 15 May 2018
Breakfast Series: Digital Transformation for HR Practitioners - Leadership, Culture & Data -
Singapore, 16 May 2018
London: Structuring Marketing Organisations -
London, 16 May 2018
London: The Future of Marketing -
London, 16 May 2018
View all Events
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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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