The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey.

The Social Media Strategy Best Practice Guide aims to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy.

It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.

Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide.

For more details on the main features of social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, read the complementary Social Media Platforms Overview and the Paid Social Media Advertising report.