| | | Link building is without doubt the most often misunderstood part of the digital marketing mix. Frequently you’ll hear advice that link development is dead, that you no longer need links to rank, that having great content builds links organically, Google no longer uses links, or often any combination of the above. |
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A message from our sponsors: |
Why Adobe Campaign? Five Key Elements to Data-Driven Marketing |
Consumers want brand experiences to be easy, convenient and authentic, but a CRM marketer’s setup to deliver this can become complex, expensive and inefficient. Data-driven marketing is now more appealing than ever: customer journeys that adapt and personalise in real-time, through accurate insights – yes please! But the reality is that data is only one part of the puzzle, technology selection and more so technology optimisation and integration, are fundamental barriers. Adobe Campaign is one of the top campaign management platforms for data-driven marketing, but what does that really mean? |
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Training is back with a bang |
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| | | This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared. |
The Future of Marketing is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. |
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| | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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