| | | Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline). That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC). |
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A message from our sponsors: |
Are you coming to the Festival of Marketing? |
The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together. From hard-to-reach CMOs to industry pioneers and digital specialists at the top of their field, the Festival boasts more leading marketing minds than anywhere else on the planet. Check out the speaker line-up to see who will be joining us on 4 -5 October in London. |
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Does your marketing need a boost? |
| Are you ready to equip yourself with the right knowledge, expertise and tools to transform your business with artificial intelligence in marketing? Our brand new event for 2017, Supercharged, will help you do just that. Join us on tomorrow Tuesday 4 July 2017 in London to discover, tackle and apply AI. Book your tickets today. | |
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| | | Travel - Digital Trends and Developments presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on. |
The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations are dividing between those that recognize the importance of data analysis, and those that do not. This report, produced in association with Google, is based on a survey of more than 700 executives at B2C organizations with revenues of more than $250 million in 2016. |
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| | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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| | | © 2017 Econsultancy.com Ltd. Econsultancy.com Ltd. is part of Centaur Media plc |
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