| | | | | | As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth. What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance. |
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| A message from our sponsors: |
| Laundrapp, Treatwell and BT and more to appear at Festival! |
| The Festival of Marketing is getting closer, and there are some amazing speakers representing world-renowned brands on this year’s agenda. You won’t want to miss what The AA, JustGiving, TfL and Just Eat have to say on one of the 12 stages. Check out the Agenda and see who will be sharing their expertise and insight on 4 – 5 October at Tobacco Dock, London. |
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| Data, tech, social and more |
| | We are conducting research into the current state of marketing, and where it is headed - take part in the survey and you'll get a complimentary copy of the resulting report. The survey, carried out in association with IBM Watson Marketing, is relevant for client-side marketers (working for brands) only. | |
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| | | | | | | Snapchat: How brands are getting creative on the service looks at how leading brands are using image sharing and messaging service Snapchat in creative and pioneering ways. |
| The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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