| | | | | | The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart hub for all of their owned data (CRM, email, etc)—and acquired data, such as 3rd party demographic data —DMPs go a long way towards building a sustainable, modern marketing strategy that accounts for massively fragmented digital audiences. |
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| A message from our sponsors: |
| Why brands should be partnering with digital disruptors in football |
| Digital disruption in the football sector is changing the way the beautiful game is not only consumed, but also played. This timely insight report reveals how and warns clubs, sponsors and sportswear brands to adopt a consumer first strategy – or face permanent relegation. |
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| How does your site compare? |
| | Take part in the Ecommerce Performance Survey and as thanks for sharing your insights, you'll get a complimentary copy of the resulting report. The survey, carried out in association with Conversion.com, is relevant for companies with a transactional website and/or app, as well as the agencies, vendors and implementers who provide related services and solutions. | |
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| | | | | | | The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses. |
| This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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