| | | | | | For those of you who missed it, on Jan 11, Facebook announced that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands. For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can't reach people? I’m sure we all remember the shitstorm around the decline in organic reach. |
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| | | | | | | This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers. |
| WeChat is the one-stop shop for the Chinese, providing diverse services and features for their everyday needs. It has revolutionized how the Chinese socialize, shop, and celebrate festivals. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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