| | | It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.” It appears on everything from presentation slides to thinkpieces: the ultimate justification for prioritising voice search; the ultimate proof that soon, we’ll be living in a much more vocal world. The thing about statistics is that so often, as they’re cited and re-cited, their context is lost. And sometimes, that context can be very important to understanding what a statistic actually means. |
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A message from our sponsors: |
CMO Guide to Website Redesign |
Marketing technology is exploding in size and options as vendors grab for their share of the CMO’s budget for tools to build, manage, and optimise their digital marketing efforts. Changing tools and service providers are a challenge that can distract a marketing team from its priorities of building brands and delivering growth, but few changes are more wrenching than a wholesale “replatforming” of an organisation’s websites and other digital content solutions at the heart of most marketing technology stacks. In this eBook, we’ll examine the tools you need to get a redesign project supported, funded, launched, and how to make sure it’s a success. |
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| Learn how to combine marketing principles with digital delivery in our Fast Track to Modern Marketing online course. Modules include: Marketing Strategy Customer Insight Segmentation & Targeting Customer Experience Data & Measurement Presented by Econsultancy founder, Ashley Friedlein. | |
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| | | This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared. |
The Future of Marketing is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. |
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| | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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