UX features that discount retailers are using to drive ecommerce conversions
An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values.
At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage conversion amongst shoppers who may be new to purchasing in this category online?
Here’s a look at some UX features across the ecommerce websites of Aldi, B&M, Home Bargains, Poundland/Poundshop.com, Primark, Savers and Wilko. |
| Register your interest: Building successful retail media networks - June 28th If you’re a retailer planning to create your own retail media network, register your interest to join Econsultancy and CvE at a retail media roundtable discussion about doing just that, in London, June 28th. |
