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63% of organizations surveyed are buying advertising programmatically.
Adweek and Dun & Bradstreet surveyed over 150 B2B marketers to take their pulse on the state of programmatic advertising and digital marketing. Download the 2018 B2B Advertising & Marketing Outlook to gain a clearer picture on exactly how the B2B community will be investing and leveraging programmatic as part of their data-driven marketing strategies in 2018 and beyond.
You’ll learn:
How B2B marketers are approaching programmatic advertising Where budgets are being allocated for programmatic The biggest obstacles to programmatic success Strategies for moving to the next level of programmatic led by data-based personalization and ABM The new alignment between sales and marketing to drive advertising Want to know more about our solutions for increasing the precision of your programmatic advertising? Click here. | 