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Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive AdColony debuts a system that offers custom creative By Christopher Heine AdColony wants to make mobile video ads more interactive, and today it's unveiling what looks to be a flexible system called Aurora HD Video. For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual...
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This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website Obsessee is locked in on the app generation By Sami Main It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn't have a website; instead, you can only find Obsessee on social media platforms--10...
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Amazon Has Surged Ahead of Facebook, AT&T and Visa in Ranking of World’s Most Valuable Brands Google and Apple remain at the top of BrandZ's list By Christopher Heine Kantar Millward Brown's annual BrandZ top 100 study is being released today and suggests that Amazon is the tech company that's gaining the most ground. The ecommerce giant cracked BrandZ's top 5 for most valuable brands worldwide for the first time, coming in at No. 4 and jumping ahead of Facebook (5th), AT&T (6th) and...
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Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement Placed connects digital ads to foot traffic By Lauren Johnson Snapchat has bought advertising data player Placed as the app builds out an ad-tech stack to track offline conversions from digital ads. Placed is a location-focused company that uses opt-in mobile panels to track foot traffic to stores for brands. As of February 2016, the company was collecting anonymous data about consumers' whereabouts from 600...
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Apple’s Next Version of Safari Will Block Desktop Ad Tracking and Autoplay Videos It's also getting more into AR, VR and AI By Marty Swant Even as data is becoming an increasingly hot commodity for targeting online ads, Apple is launching a way to prevent brands from getting too digitally close for comfort. An upcoming desktop version of Apple's Safari browser will automatically block ad tracking across the internet. The feature, announced today at the company's annual WWDC conference, will...
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Inside Hasbro’s Digital Transformation Into a Modern Toymaker and Advertiser Fueled by ad tech, social media and omnichannel marketing By Christopher Heine You may sell toys to parents, but you actually market to their children. That was Hasbro's modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many other toys and games got serious about data, eventually transforming its advertising and social media strategies. Indeed, company research showed Hasbro had not adequately been...
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Spotify Just Hired 2 Former WPP Execs to Take Closer Aim at Ad Agencies and Auto Brands Angela Solk and Craig Weingarten join the music platform By Christopher Heine Spotify announced two new executive roles today to cozy up to ad agencies and automotive brands. The digital music service has hired Angela Solk as its global head of agencies. Solk will be tasked with cultivating relationships with major holding companies, including WPP, Omnicom, Publicis, Dentsu Aegis and Interpublic. Solk (pictured below) brings more than...
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