Disney remakes 'Jungle Cruise' to be inclusive; Empathy's role in marketing for 2021; How social media managers build careers; and more

DAILY SCOOP

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.

SOCIAL MEDIA

How companies are failing social media managers—and wasting crucial talent

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.

MARKETING

Marketing emotion of the year: empathy

Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.

ASK A REPORTER

Healthline’s newest editor shares what she looks for in a pitch

What are the hooks and specs that digital health care outlets are looking for in the coming months? Here’s one journalist’s take.

DAILY SCOOP

Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature

Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.

SOCIAL MEDIA

3 social media trends to watch in 2021

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.

WRITING & EDITING

How to develop great proofreading skills

These tips may help you earn that coveted “eagle-eye” status within your organization.

LEADERSHIP COMMUNICATIONS

What Facebook has learned about leading and engaging remote workers

A Facebook leader shares insights, both from her own company and from others who use the Workplace from Facebook platform, on reaching hybrid, dispersed teams.

DAILY SCOOP

Instacart to lay off roughly 1,800 workers, IOC president says there’s ‘no plan B’ for delaying Tokyo Olympics, and NFL honors health care workers with Super Bowl tickets

Also: A study shows the potential for AI in pitching efforts, Waffle House offers Valentine’s Day reservations, apply to be a candy taste tester, and more.

A DAY IN THE LIFE

Why now is the time to embrace the power of PR

One PR pro shares her optimism for the future of the industry and how she builds her day with a planner, podcasts and more.

THE CONSULTANT IS IN

Setting and sharing the stage: President Biden strives to unite

Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.

SPEECHWRITING

5 PR takeaways from Inauguration Day

Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.

PR INDUSTRY

5 ways you can join the fight against ‘fake news’

What should brand managers do to push back against disinformation and cratering public trust? Here are five actions to consider.

Benchmark your comms with our survey

Carve out just three minutes to take this short survey to see how you stack up against your peers as we kick off a new year.