Disney ’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers.

May 23, 2022

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. Additional coverage: Beyond a general optimism to be back in person for Upfront Week, buyers shared their thoughts on what worked and what still needs to happen. More in this Digiday+ Media Buying Briefing. Smaller podcast production companies and creative studios are touting the benefits of custom, longer-form podcast ad formats. But ad buyers from Mediahub, Horizon Media and GroupM primarily prefer buying podcast ads under a minute long. Read more. Other things to know about Join InMarket and Digiday tomorrow, May 24, in NYC for an exclusive gathering of brand and agency leaders, where we'll unpack the strategies that have emerged from the new shopping journey in the first half of 2022. Apply to attend. Download this new guide to learn how marketers are taking advantage of cookieless environments today to bolster their strategies for a post-cookie future. Sponsored by Quantcast. For consumers, digital payment methods are impacting how they feel about particular brands, including their decision to frequent that retailer again. Sponsored by Blackhawk. Top Stories Business of TV Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. howdy! Business of TV Media Buying Briefing: Four takeaways on Upfront Week from a buyer's perspective Beyond a general optimism to be back in person for Upfront Week, buyers shared their thoughts on what worked and what still needs to happen. Sponsored by Salesforce Virtual event: Harnessing marketing data to improve the customer experience Join this webinar on May 25 at 1 p.m. EDT for insights into how marketers are refining data and analytics tactics to better understand consumers. Advertisement howdy! Audio Anywhere Podcasters are pitching longer, more lucrative ads, but ad buyers prefer shorter, cheaper spots While podcast production companies and creative studios pitch custom, longer-form podcast ads, buyers prefer ads under a minute long due to budgets, reach and audience attention. Sponsored by Kerv How using video is turning passive consumer encounters into active ones Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists. howdy! Business of TV ‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. Advertisement Sponsored by Xandr Marketers and retailers are unlocking the true value of retail media As retailers face supply chain woes, they’re partnering with brand marketers to unlock revenue streams through retail media. howdy! Managing Through Crisis 'Cost conscious consumers, restrictive economy': Advertising's tough ride in 2022 The big issue for advertisers from an ad spending impact isn’t the war in Europe. It’s the supply chain woes emanating from china, the pandemic and the lockdown howdy! Content & Commerce How publishers are future proofing their commerce offerings for post-pandemic consumers Four publishers gathered at Digiday Media’s Commerce for Publishers Forum to talk about their affiliate programs and strategies. All Latest Stories The Programmatic Publisher Inside Hearst UK’s multi-pronged approach to third-party cookie replacements Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms.

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