Disney warns about 'outdated' content; PR lessons from AirBnB; Day in the life of a solo pro; and more

MORNING SCOOP

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain.

PR

6 PR takeaways from the success of AirBnB

The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.

THE JOB HUNT

Why ‘soft skills’ are a solid investment for PR pros

PR insider Jamie McLaughlin shares what PR agencies and internal teams are looking for in their ideal candidate. Plus, we share top job listings for communications experts on the move.

A DAY IN THE LIFE

How Michelle Garrett aces her workday as a solo PR pro

Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day.

RAGAN AWARDS

Are you worthy of the title “Communicator of the Year”?

Ragan and PR Daily’s Communicators of the Year and Rising Star Awards will showcase the industry’s best individual comms practitioners and teams. Deadline for entries is Dec. 6.

MARKETING

The keys to reaching millennials: aesthetics, purpose, convenience

Younger consumers are crucial audiences for organizations eyeing future growth. Reaching them hinges on understanding what they want from your organization.

RAGAN AWARDS

We’re looking to honor the best in PR

You do great work. Get the rewards you deserve by entering Ragan’s PR Daily Awards.

STORYTELLING

What purpose-driven companies need to know about Gen Z

This emerging tier of future leaders has a lofty collective vision and a tenacious desire to realize their ideals. Businesses can and should partner with them for a more responsible tomorrow.

MORNING SCOOP

Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020.

MEASUREMENT

6 meaty content marketing metrics to monitor

Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.

INFOGRAPHICS

Infographic: A checklist to review once your blog post is published

You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.

RAGAN AWARDS

Don’t miss this week’s PR Daily Awards entry deadline

Enter the comms industry’s premier benchmarking program by this Friday, Nov. 15. Showcase the power of your PR!

PR

2020 vision: The top 5 emerging trends in marketing and PR

A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.

MORNING SCOOP

Uber chief’s comments spark #BoycottUber return, Google takes heat for patient data collection, and Amazon’s digital ad power

Also: Is a freelance website a good place to pitch your services? Plus, Dean Foods’ bankruptcy, whether PR pros should work in the office or off-site, and more.