Good morning Marketer, change takes commitment.
During a special episode of Live with Search Engine Land held during SMX Next last week, we addressed diversity recruitment and retainment in agencies and marketing organizations.
We discussed why diversity is good business, what intentional commitment to diversity, equity and inclusion (DE&I) initiatives looks like, as well as recruiting, hiring and retainment practices to achieve diversity goals. Lastly, our panelists shared ideas for how employees can initiate change in their organizations.
I was joined by CJ Bland, co-founder, CEO and principal consultant of the Minority Professional Network; Zenia Johnson, an account lead at digital agency 3Q Digital who specializes in social media and is passionate about fostering inclusivity and diversity in the digital technology space; and Jackie Leung, director of talent acquisition at digital agency Wpromote. She oversees all hiring practices nationwide and leads the agency’s Diversity, Equity and Inclusion Initiative.
Watch the full discussion here. I hope you find it as valuable as I did.
If you have an idea for a future Live with Search Engine Land or would like to join a panel, email kbushman@thirddoormedia.com. You can check out the library of past episodes here.
Are you among the advertisers participating in the Facebook protest this month? In case you missed it, contributor Karen Amundson shared media plan alternatives without Facebook Ads for those of you joining in.
Keep reading for an update on Facebook’s News Feed algorithm and more.
Ginny Marvin,
Editor-in-Chief
