Programmatic 101: Marketers turn to vendors for ad tech lessons, HP's 'The Wolf' wins Best in Show at the Digiday Content Marketing Awards, How Vice plans to prove to advertisers its branded content works, Daily eNL
| Local and national news businesses have eroded as Google and Facebook gobble up nearly all of the ad dollars. But do ad buyers have an obligation to save the media? Ad tech is complicated and quickly evolving. As brands take more control over programmatic, marketers are increasingly investing in their educational efforts in programmatic media. Bloomberg's latest effort to bring more data and information to wherever people consume content is its redesigned Apple TV app, which provides viewers more contextually relevant information within videos and personalized content collections. A shortage of tech talent in the U.S. forces publishers to woo candidates with flexible schedules and remote work in order to compete with richer platforms. The voice assistant market has boomed since Amazon introduced the Echo in 2015. We examine the state of voice in five charts. "Losing is an opportunity to regroup and learn": Havas' Laura Maness shares the biggest lessons from her advertising career in the latest Starting Out. HP's 'The Wolf' won Best In Show at last night's Digiday Content Marketing Awards gala. See the full list of the night's winners here. |
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| Shareen Pathak The rise of the duopoly has eroded local and national news businesses as Google and Facebook eat up almost all of the online ad dollars. |
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| Yuyu Chen Adobe, Quantcast and Google are all beefing up their educational efforts in programmatic media. |
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| Sponsored Content Tremor Video Last week Tremor Video convened the latest in its series of series of invite-only summits where tech and digital professionals are encouraged and tackle big adtech challenges head-on. This installment of the This Way Up Summit focused on Advanced TV and the promise of bringing digital measurement to television. Here are four things we learned. Sponsored by Tremor Video |
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| Digiday Awards Giant Spoon and HP’s “The Wolf” series won Best in Show at the Digiday Content Marketing Awards gala. |
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| Sahil Patel Vice is teaming up with Kantar on two research initiatives designed to prove the effectiveness of its branded content. |
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| Sponsored Content GumGum We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum |
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| Sponsored Content Workfront It's time to improve your process and increase productivity. Join us for this webinar as we learn three tips to conquering agency chaos. Sponsored by Workfront. |
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