Do Customers Think Your Personalization Efforts Fall Flat?

Actions to narrow or close the gap - Hi John,

In 2021, 73% of consumers said meeting their rising expectations for a personalized experience is something that most brands struggle with, according to a survey conducted by Redpoint Global and the Harris Poll.

Marketers are aware that the customer experience (CX) gap remains pronounced. Most commonly, marketers cite inaccurate, difficult to act on, fragmented, and incomplete customer data as the culprit for why they continue to fall short.

Register here for “CX Strategies: Breaking Down Marketers’ Perceptions vs. Consumer Expectations,” presented by Redpoint Global, and learn:

Consumers’ perceptions of CX satisfaction and effectiveness and how they differ from marketers Key areas where brands may fall short in delivering on exceptional experiences What actions marketers can take to help narrow—or bridge—the CX gap Plus! Ask questions and interact with your eMarketer community of marketing peers

This live Tech-Talk Webinar will feature John Nash, chief marketing and strategy officer at Redpoint Global, and Erica Parker, managing director at the Harris Poll.

Reserve your seat now to join us on Wednesday, September 22 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Redpoint Global.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in data integration. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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