With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers, is leveraging a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time. We’ll also discuss how CDPs work and best practices for implementing and leveraging a CDP.
