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Do SEOs agree on Google ranking factors? How much do links and keywords matter? And what has changed since 2009?
Taking the pulse of the SEO industry can provide an interesting insight into how the experts approach SEO and where they think it is going. SEO guru Rand Fishkin (formerly of Moz, and now of SparkToro) has set out to do just that with a recently-released survey of 1,584 professionals in the field of SEO on what they believe to be the most important Google ranking factors. Read more
 
Six ways marketers can fight location-based ad fraud
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent. Read more.

Back to basics: Optimising Programmatic Campaigns
 
A day in the life of… Matthew Baier, CMO/COO of headless CMS Contentstack
Matthew Baier was trained as an astrophysicist and has worked at some of the biggest software companies in Silicon Valley. Let’s hear more about what his average day looks like. Read more
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Featured Reports
Short Guide to: Mobile Marketing Best Practice (NEW)
Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity.
 
Social Media Strategy Best Practice Guide
This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications.
 
Social Media Platforms Overview
This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.
View all research
 
 
Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them.
Register now
 
 
Upcoming Events
Upland Adestra’s Email Marketing Industry Census 2019 | Webinar 
September 19th, 2pm BST | 9am EST
Aligning with the C-Suite: A CMO’s Playbook for Securing Buy-in| Webinar
September 25th, 3 sessions
View all events
 
 
Online travel agencies have endured a lot of disruption in the digital age. With Google targeting travel bookings and the rise of booking apps like Skyscanner and Hotels.com, forward-thinking companies are starting to get clever by using AI to increase bookings and customer loyalty.  
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Training
Fast Track Psychology for Digital Marketing
London, September 12
Fast Track Customer Experience (CX)
London, September 17
Fast Track Paid Social
London, September 18
View all courses
 
Latest Jobs
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Customer Marketing Executive
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 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
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