| Good morning, Marketer, may your pillows be soft and your beds warm! As we know, spreadsheets continue to be a useful tool for marketers, with 80% saying they are critical to their jobs. Well, care to turn your skills into gold? Gold medals, that is. If you do, then search for Excel All-Star Battle — a competitive sport based on the OG killer app. The world championship was broadcast on ESPN (!!!) in August. It had live commentary, interviews and post-tournament analysis, all delivered in suitable high-adrenaline sports announcer style. Get in on it now, before the rush. Once all you marketers start playing, it’s guaranteed to go big. Constantine von Hoffman,
Managing Editor | 