Does BeReal have ad potential beyond the hype?

Also: Generative AI enters the social media space ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around.

February 28, 2023

BeReal still has potential for advertisers, but its hype period is well and truly over It's still far too early to write BeReal off completely, but it is clear that marketers are wanting something more from the app to stick around. Additional coverage: With Meta and Snapchat both recently debuting new AI capabilities, social media's race to incorporate generative content is underway. Marketers' Q2 focus continues to be on flexibility, as they are hoping for the best but making sure their plans won't set them up for the worst. More in this Digiday+ Marketing Briefing. Revolt's digital revenue has grown to surpass its linear TV revenue despite the latter revenue stream continuing to grow. More in the latest episode of the Digiday Podcast. When it comes to emerging technologies, both agencies and publishers are overwhelmingly bracing for the impact of AI, according to a Digiday+ Research survey. Other things to know about Only a few days left to enter the Digiday Content Marketing Awards. This year we added four new categories including Best Use of AI Generated Content, Best Metaverse Campaign and Best Content Marketing Platform. Last chance to submit is this Friday, March 3 at 11:59 p.m. PST. Brands like Rumpl and Replacements continue to advertise on CTV, balancing creative costs with performance-focused campaigns. Sponsored by MNTN. Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV. Top Stories Ivy Liu Marketing on Platforms BeReal still has potential for advertisers, but its hype period is well and truly over It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around. howdy! Experimental Channels With Snapchat and Meta's new tools, generative AI enters the social media space With Meta and Snapchat both recently debuting new AI capabilities, social media’s race to incorporate generative content is underway. Sponsored by Tatari Why agencies are finding growth opportunities on TV Growing brands want to get into TV, and agencies with cross-channel expertise are finding themselves well positioned to help advertisers capture TV’s evolving performance capabilities. Advertisement howdy! Strategizing for the Future Marketing Briefing: The outlook for Q2 is mixed, but marketers' hopes grow for a better 2nd half While marketers are cautiously optimistic for a better second quarter than they anticipated a month ago, the focus continues to be on flexibility, as marketers are hoping for the best but making sure their plans won’t set them up for the worst. Sponsored by Permutive Report: How PMC leveraged first-party data to drive ad revenue As more users opt out of data sharing, publishers are leveraging first-party data to improve performance for advertisers and drive revenue. howdy! Business of TV Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies Revolt’s digital revenue has grown to surpass its linear TV revenue despite the latter revenue stream continuing to grow. Advertisement Sponsored by TheViewpoint How publishers are tackling CTV challenges with SSPs Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs. howdy! Experimental Channels Digiday+ Research: When it comes to emerging tech, agencies and publishers only have eyes for AI When it comes to emerging technologies, both agencies and publishers are overwhelmingly bracing for the impact of AI. howdy! Navigating Economic Instability Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom To be clear, there are cuts to advertising. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it. All Latest Stories

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