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Econsultancy
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Does every company need a head of AI?

AI leadership roles are on the rise according to recent figures from LinkedIn. But what should they do? Where should they sit? And are they here to stay?

Nikki Gilliland speaks to some industry experts working with AI at Dropbox, Intercom and Yext.
 
Case Study of the Month: HBO Max boosts US engagement and viewing with interactive Fantastic Beasts campaign

“HBO’s clever and simple approach is an excellent example of the increased relevance of messaging made possible by leveraging zero-party data, and the impact that can have on engagement and results.” — Rose Keen, Senior Analyst, Econsultancy
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braze city x city london, 19th september, kings place

Braze City x City London
Customer Engagement Matters Now, More Than Ever.

Join us in London to learn how to accelerate business growth through the power of cross-channel customer engagement. Featured speakers include experts from ASOS, Klarna, and SkyShowtime, with additional announcements coming soon!
Reserve your spot
Featured Reports
 ‌  Social Quarterly: Q3 2023

The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
 ‌ Retail Media Best Practice Guide

Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
 
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Upcoming Events
Webinar: Future of Marketing

September 21st, 2023 | 2:00pm BST, 9:00am EDT

Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
View all events
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The Periodic Table Of Influencer Marketing
The influencer marketing industry is ever-expanding and evolving, with new terminology, trends and practices constantly emerging.

To help demystify some of the lingo and ensure you're equipped with an extensive checklist for success, Influencer Intelligence has created The Periodic Table Of Influencer Marketing.

In this handy guide, the brand provides detail around the key considerations that make up an influencer marketing campaign at a glance. Download your copy today to ensure you’re in the know.
Download now
Latest Jobs
Bluetownonline
Marketing, Sales & Events Manager
AkzoNobel
Shopper Marketing Manager
Place2Be
Senior Digital Marketing Manager
University of Hertfordshire
Prospect Engagement Executive
View all jobs
 
   
Contact us
Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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