With closing arguments made, the industry now awaits a ruling, which could come in the next few months.
| With closing arguments made, the industry now awaits a ruling in the Google adtech antitrust trial, which could come in the next few months. Additional coverage: Publishing execs say Facebook's change to “views” as the platform's primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy. Five years ago, Lauren Speed-Hamilton and Cameron Hamilton became viral reality TV stars. On this episode of the Digiday Podcast, they talk about how they turned 15 minutes of fame into careers. Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands. More in this Digiday+ Marketing Briefing. Digiday+ Research looks at how digital startups electrolyte drink mix brand Liquid I.V., energy drink brand Lucky Energy and olive oil brand Graza are building up brand love with IRL event activations to better position themselves for retail expansion. Other things to know about Only seven seats remain for the Digiday Programmatic Marketing Summit, December 3-5, in Nashville. Don't miss this chance to connect with programmatic leaders from OMD, Keurig Dr Pepper and more through lively dinners and one-on-one meetings. Secure your passes now. From Digiday's sister brand Glossy: Retail leaders are integrating AI across multiple touchpoints, including customer service, product discovery and marketing. Sponsored by Lily AI. When reaching and persuading voters in smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain more traction. Sponsored by Seedtag. | | |
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