Dollars & Sense Quarterly

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Insights from Dairy Today's 2015 producer columnists. Friday, June 19, 2015 Our Thoughts on Driving Dairy Demand "With the evolving expectations of consumers, it's not enough to have a great product. In 2015, two keys to increasing demand for fluid milk sales and for dairy products are consumer trust and innovation."
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— Shelly Dickinson; Loveland, Colo.   "New innovative products are a positive sign, but ultimately I believe we must return to our roots of providing a fresh, pure, wholesome and complete nutrient package that the consumer can identify with." Read more.
—Gerald Fieser; Deland, Fla.   "In the last few years, it seemed that focusing on dairy exports paid off big time, but this year we see how vulnerable we are when exports collapse.... Maybe now it is time to invest the same money and energy to strengthen our domestic market. "
Read more.
— Gertie and Geert van der Goor; Marlette, Mich.   How Do Our Costs Compare to Yours?
See our Dollars & Sense team's recent price averages for milk, cull cows and feed. Read more.   ARE YOU MISSING THESE MANAGEMENT PRACTICES?

Learn how continuous improvement can make good dairy operations great with tips and tools at
Is your dry treatment setting up each cow for success in her next lactation? Consider these three easy measurements.

If a cow becomes ill, it's up to you to administer treatments correctly. Follow these seven tips for proper treatment.

Are these tools part of your calf and heifer program? Support Calf Wellness with a well-rounded calf care kit.

Be Your Own Dairy Marketer   "Every chance I get, I take cheese snacks for the school field trip, donate butter for the local fundraiser or take chocolate milks for the kids after their t-ball game. We are less than 2% of the population, so every little conversation helps." Read more.
— Katrina Curti Rainey; Tulare, Calif.   Learn more at

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