According to analysts for the search engine Tagwalk, pants featured in 38% of this year’s autumn/winter collections at Paris fashion week. For spring/summer 2024, hotpants were up 114%. There were ribbed briefs at Loewe, metallic pairs at Stella McCartney and knitted iterations at Victoria Beckham. Online, the reaction runs the gamut from “instant yeast infection” to hacks on how to emulate the look via traditional tummy control pants. John Lewis says sales of its full coverage briefs from Spanx are up 44%. Free People sells a dupe of Miu Miu’s £3,750 crystal encrusted pants for £68. The black version is sold out online. Of course, this isn’t the first time visible panty lines have made headlines. In 2022, exposed thongs had another resurgence as Gen Z worked their way through the hallmarks of Y2K. However, this new take hints at a wider vibe shift. During the late 90s and noughties, upskirting shots were a strange yet widely accepted part of celebrity culture. Magazines and tabloids ran them on front covers, usually accompanied with a shame-evoking headline. Later, the visible thong, synonymous with the late 90s and early noughties, was hailed as a totem of female empowerment. When Kate Middleton wore a black pair under a sheer dress on the catwalk of a university fashion show in 2002, it was widely hailed as the power move that seduced William. Over two decades later, the same discourse has reemerged: season six of The Crown, released on Thursday, sees the actor Meg Bellamy recreate the scene (below). |