Made a difference to the bottom line? Take credit for it. Which categories will you win?
May we suggest... Integration – Campaigns that engaged shoppers equally well across mass media right down to social media and customized content purpose-built for whatever device they're toting. Reinvention – Brands or retailers that navigated a transformation to their positioning, offering or long-running programs to change perceptions, reach a new demo or re-engage consumers, as well as re-imagined global initiatives tailored to our unique retail environment. See the rest of the categories here. * * * Submit your cases to take centre stage at the Shopper Marketing Forum this April and be featured in the May issue of strategy. SIA is included in the Creative Report Card. Case submissions due by October 28, 2016.
Late fees will apply to entries submitted after this deadline. | 