Plus, the latest AI products and features
| Customer experience is obviously a hot topic for digital marketers and for us here at MarTech. But is everyone talking about the same thing? Today, contributor Annette Franz provides a helpful guide covering all the misconceptions surrounding CX. Here’s an interesting CX stat: CTV watchers are averaging over 11 minutes picking what to watch after they turn on their screens. With all that attention on a home screen or smart TV hub, it’s no surprise that streamers are innovating within those experiences and infusing them with ads. Here are some other facts about the rise of CTV and digital video advertising from the recent IAB NewFronts. And don’t forget to check out this week’s round-up of AI-powered products, features and announcements. Chris Wood
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| Customer experience | | | Gain clarity on what customer experience truly means and how it impacts your marketing and business results. | | |
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| Digital advertising | | | Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. | | |
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| Marketing technology | | | Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation. | | |
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| Customer data platform (CDP) | | | These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. | | |
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| MarTech webinar | | | Learn how to create tailored content that resonates with diverse audiences across various platforms, ensuring that no potential customer is left behind. | | |
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| Marketing automation | | | Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. | | |
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| Customer data platform (CDP) | | | Data lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering. | | |
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| Customer experience | | | Adobe’s research shows that retail executives are confident in their CX strategies, but increasingly face data privacy concerns and struggle to deliver consistent experiences across channels. | | |
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| Marketing artificial intelligence (AI) | | | An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public. | | |
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| Generative AI | | | Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. Start chatting now | | |
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