Before you hire a writer, you need to ask yourself some important questions to make sure they're a good fit for your company. You’re not just looking for general skills and dependability, you also need the right fit for your brand and value proposition. Read on for six factors to consider in the hiring process.

When you try to make your product everything to everyone, you end up with nothing special at all. By identifying the ideal customer, you’re able to craft a more powerful value proposition, because you don’t have to make something broadly (and blandly) appealing to entice people who your product can’t serve well.

• Campaign concept and execution
• Customer research and conversion rate optimization
• Product creation and launch
• Value proposition and brand work

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines