The state of CRO, where it's been and where it's going View in browser
        

MarketingSherpa Insights from August 26 – September 9

Ask MarketingSherpa: Maturity of conversion rate optimization (CRO) industry

Most companies seem to have some kind of conversion rate optimization strategy – whether it is a good strategy is a whole separate question. In this article, marketers and experts weigh in on the state of CRO, where it's been and where it's going.
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Ask MarketingSherpa: Finding and hiring content marketing writers

Before you hire a writer, you need to ask yourself some important questions to make sure they're a good fit for your company. You’re not just looking for general skills and dependability, you also need the right fit for your brand and value proposition. Read on for six factors to consider in the hiring process.

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Not Every Customer Is Your Ideal Customer, and That's OK (via Target Marketing)

When you try to make your product everything to everyone, you end up with nothing special at all. By identifying the ideal customer, you’re able to craft a more powerful value proposition, because you don’t have to make something broadly (and blandly) appealing to entice people who your product can’t serve well.

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Our Most Popular Resources From the Last 14 Days

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): 
  • How to Write a YouTube Description
  • Does your Marketing Copy Have Earfeel?
  • How to Use Social Media to Increase Your Marketing Conversion
and more ...
 
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