Media buyers say that supply chain hiccups have caused them to pause or significantly reduce media spending anywhere from two weeks to five weeks for some DTC brands low on product inventory.
| Tune into The New Normal today at noon ET. In this episode, VentureBeat vp of strategic partnerships Gina Joseph will speak with Digiday editor-in-chief Brian Morrissey about adapting the site’s live events — including an upcoming three-day event focused on AI — to a world that continues to live in confinement. Register here. Shipping products to the U.S. from Asia is not only taking longer but getting more expensive and complicated due to the coronavirus. For U.S.-based direct-to-consumer brands with manufacturing in Asia, that’s having an impact on their advertising strategies, according to media buyers. Buyers have said that some brands are pressing pause or significantly reducing their media spending anywhere from two weeks to five weeks until their supply has been replenished. Read more below. “We don't want to piss off customers of a new brand by having huge delays getting what they bought,” said Duane Brown, founder and head of strategy at Take Some Risk. As many people settle into week 18 (or is it 20?) of working from home, companies that have given up their offices entirely and encouraged a distributed workforce are noticing a shift in attitudes. Google has made an about face in offering to license news content from publishers. But like with all platform publisher relations, there is wariness from previous battle scars and a healthy dose of cynicism. Following the IAB NewFronts this week, media buyers remain divided on whether publishers with video studios should be top of mind when spending their clients' video advertising budgets. Other things to know about The nature of work is changing rapidly. From diversity and inclusion, to remote work and the evolution of spaces, it’s important now more than ever to be prepared for what’s ahead. Receive insights into how this landscape is evolving by signing up for our weekly Future of Work Briefing here. According to a new analysis of more than 3,000 campaigns, brands that update existing content with empathetic messaging have almost invariably seen higher performance during recent months. Here are the seven strategies that have performed best. Sponsored by Sharethrough Research Lab. | | |
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howdy! | Future of Work | | Beyond remote work: Bringing serendipity back to the office | | This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Kai Micah Mills had been working in a different state from his work partner for years. More recently, though, his partner, Ben Adamsky, made the move […] | | |
howdy! howdy! howdy! | | | How DTC startups fall flat in marketing their values | | Direct-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months — from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren’t practicing what they preach. | | |
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