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Dove’s ‘Real Beauty Bottles’ Come in All Shapes and Sizes, Embodying the Brand Message Clever packaging from Ogilvy London By Tim Nudd In an inspired packaging stunt, Ogilvy London has created a limited-edition set of Dove Body Wash bottles that come in various shapes and sizes, communication the brand's longtime celebration of body-diverse beauty. "Every woman's version of beauty is different, and if you ask us, these differences are there to be celebrated," Dove said in a...
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Creative Agency StrawberryFrog Buys Itself Back From Apco Worldwide After 5 Years The PR firm acquired the indie shop in 2012 By Patrick Coffee StrawberryFrog, a creative agency founded nearly 20 years ago on the principle of "cultural movement marketing," has bought itself back from parent company Apco Worldwide by repurchasing a majority stake the organization acquired more than five years ago. As in the original acquisition, terms of the deal were not disclosed. Founder, CEO and former JWT...
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4A’s Is Honoring 100 Ad Legends and Rising Stars to Celebrate Its 100th Anniversary Winners will be announced in June By Erik Oster The American Association of Advertising Agencies (4A's) is celebrating its 100th anniversary by honoring 100 individuals in the industry. The "Advertising 100" list will highlight both industry legends and rising stars, with submissions open through May 15 on the 4A's website. The 4A's will announce the winners sometime next month, highlighted in a series of...
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Neustar Hires AOL Veteran to Strengthen Its Agency Partnerships Around the World Kathleen Dundas brings media agency experience to role By Erik Oster Information services and analytics provider Neustar has hired Kathleen Dundas into the newly created position of vice president, global agency partnerships. In the role, Dundas will be tasked with leading Neustar's initiatives to strengthen its agency relationships, while reporting to chief marketing and communications officer Steven Wolfe Pereira, who arrived at Neustar last April and...
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Bank of America’s New Chief Marketing Officer Wants to Focus on ‘Making Financial Lives Better’ Meredith Verdone will now direct the branding of the company By Kristina Monllos Bank of America has named Meredith Verdone as its chief marketing officer. Verdone takes the reins from vice chair Anne Finucane, who has recently been focused on the company's governance and social initiatives as well as figuring out new ways to deploy Bank of America's capital. The move, which was internally announced last week, formalizes...
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KFC Wrote a Romance Novel for Mother’s Day, and It’s Uncomfortably Good Wieden + Kennedy continues to take the Colonel in odd directions By David Griner "Sometimes it seemed as though the two of them had been made to love each other, and they tried to do so at every given opportunity." Thus begins Chapter 9 of Tender Wings of Desire, the 96-page romance novella ostensibly written by Colonel Sanders as part of a KFC stunt for Mother's Day. While it's...
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Oreo Has an Explosive New Flavor, and Wants You to Create Its Next One Ellie Kemper helps introduce 'My Oreo Creation' By Katie Richards Think you've got what it takes to create the next great Oreo flavor? Now is your chance. The Mondelez cookie brand came out with two big pieces of news this morning. One is a new flavor (more on that later), and the other is a contest inviting Oreo fanatics to submit their own tasty flavor...
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