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Measurement is a real struggle for marketers and plays a vital role in media planning, campaign optimization, budget allocation, and even personal job performance. It is no surprise that many US advertisers continue to express dissatisfaction with their campaign measurement across media types.
Download eMarketer’s complimentary analyst report, “Ad Measurement 2022: The Start of a New Era Measuring Video,” to learn about the state of ad measurement. In this limited distribution research, we focus on video measurement, cross-screen, and cross-platform solution goals.
Receive your copy. This eMarketer analyst report is presented by Experian.
Sincerely,P.S. Please forward this email to colleagues and peers who are interested in video ad measurement. Thank you!
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