This eMarketer report analyzes consumer attitudes toward location data, its quality and how marketers can effectively integrate that information into their marketing campaigns -
| | | Location Intelligence 2018: Consumer Behavior, Data Quality and Targeting Tips Consumers have become more comfortable sharing location details, but in the past year in particular they have also become choosier about what they’re willing to share. This eMarketer report analyzes consumer attitudes toward location data, its quality and how marketers can effectively integrate that information into their marketing campaigns. We invite you to download a complimentary copy of our report, Location Intelligence 2018: Consumer Behavior, Data Quality and Targeting Tips. You'll learn: How marketers can better vet and verify data by using high-quality sources, including GPS directly from publishers and others How critical place data has become now that Google and Facebook have enhanced their local advertising products How marketers should define their advertising goals before deciding which type of data location to use | | Presented by
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