[Download] Industry Insights: Spotlight on CPG

Learn from CMOs at White Castle, The Vitamin Shoppe, and more - Hi John,

According to eMarketer’s forecast, digital ad spending within the consumer packaged goods (CPG) industry is projected to grow from $30.56 billion today to $41.69 billion in 2023. To help you learn how industry leaders in this competitive category are shifting budgets to engage buyers with off-the-shelf marketing programs, my colleagues and I curated this special Roundup. Download your copy today and find out how:

White Castle leans into the “Crave” and pop culture to gain loyal fans from Lynn Blashford, CMO
The Vitamin Shoppe balances the needs of in-store shoppers with its growing online base from Nadina Guglielmetti, vice president and general manager, marketing
Cafe Spice penetrates new channels and markets alongside consumer demand with Sameer Malhotra, CEO and co-founder
Nirvana Water Sciences encourages that pivotal “second trial” purchase with Alex Matos, managing director

Get your complimentary copy of “Industry Insights: Spotlight on CPG,” made possible by Acxiom.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this email to colleagues who may be interested in CPG marketing trends. Thank you!

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