With a little help from a brand’s biggest fans, marketers can sway the buying decisions and loyalty of the broader population. They’re identifying influencers and activating repurposed content for an ad on their brand site or a video placement on social. eMarketer has curated this Roundup of articles, insights and interviews to help you discern the opportunities and challenges of influencer marketing today.

We invite you to download a complimentary copy of our Influencer Marketing Roundup to learn:

How consumer trust is evolving and altering influencer marketing
What experts are saying about everything from go-to channels to sponsored post ethics
How brands are stretching their dollars by repurposing content
How Kimberly-Clark and H2O+ Beauty are tying influencer campaigns to sales

Receive your complimentary copy here.

The Roundup is presented by RhythmOne.

Sincerely,
eMarketer Editors

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