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US consumers continue to gravitate to their mobile devices, and advertisers are paying close attention. eMarketer estimates that advertisers will spend nearly $60 billion by the end of this year to reach these individuals on mobile, a 25% increase over 2016.
eMarketer has curated a Roundup of articles, insights and interviews to help you understand these trends and more. We invite you to download a complimentary copy of our Mobile Marketing & Advertising Trends Roundup to learn:
How the mobile ad market is shaping up, including a breakdown by format Where marketers stand in the mobile app versus mobile web debate Challenges around location data and ad fraud What six marketers have to say about advertising on Snapchat Receive your complimentary copy here.The Roundup is presented by TUNE.
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