🎛️ Dr. Frankenstein is integrating apps again...

You’re obviously well read, because you’re reading the MarTech newsletter. So I don’t need to remind you that the monster in “Frankenstein” is not Frankenstein. It’s Frankenstein’s monster. Dr. Frankenstein is the guy who created it.

I mention this because of the trend of stitching together technologies to create personalization, automation and activation.

What does a little Clay here, some Perplexity there and a dash of HubSpot get you? According to MarTech contributor Loren Shumate’s article on Frankenstein AI and its impact on GTM, it doesn’t bring clarity or strategy.

Also, have you thought about what it’s going to look like when consumers deploy AI agents to do their shopping? MarTechBot has.

Mike Pastore
Editorial Director

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