This week's Marketing Land is brought to you by: Intellimize

B2B advertising and paid media teams are under tremendous pressure to drive traffic from qualified buyers and convert that traffic into pipeline and revenue – all while trying to maximize the ROI on advertising spend. Many B2B advertisers focus on the cost of impressions, clicks, and conversions to achieve higher ROI, but the keys to advertising ROI go beyond optimizing for costs.

Marketers must also optimize the experience on their website and landing pages to convert qualified traffic into leads and revenue. At Intellimize, we’ve seen that optimizing web experiences can drive an average 46% lift in conversions!

Join Guy Yalif, CEO of Intellimize, and our guest speaker, Forrester Principal Analyst, John Arnold, as they discuss:

• Key trends driving the importance of digital advertising in 2021
• 3 approaches for increasing B2B advertising ROI
• How machine learning can convert more of your paid ad traffic into leads and revenue
• Inspiring examples of website optimization strategies that work (that you can try, too)