Dear Friend,
Many of the forces impacting how your organization use data are beyond your control. The regulatory environment is evolving constantly. The adtech landscape is caught in a struggle between companies that need to grow revenue and consumers concerned with how their data is used. All while meeting the customer need for an exceptional experience.
"Operationalizing First-Party Data in Advertising" from OneTrust, and produced by MarTech, explores: - Why first-party data is more crucial than ever in digital advertising
- How to navigate the complex regulatory environment and adtech changes
- Strategies for aligning first-party data, privacy, and consent
- Ways to build trust while delivering personalized experiences
- Steps to operationalize your first-party data for maximum impact
Collecting first-party data is just the beginning. Extracting value from it is often the tricky part. To do that requires operationalizing our first-party data and putting it to work. This white paper explores how your marketing organization can make that happen, even in the fast-paced world of digital marketing and advertising.
