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Drive revenue and future-proof your marketing; Align first-party data, privacy, and consent

Marketingland.com

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Dear Friend,
Many of the forces impacting how your organization use data are beyond your control. The regulatory environment is evolving constantly. The adtech landscape is caught in a struggle between companies that need to grow revenue and consumers concerned with how their data is used. All while meeting the customer need for an exceptional experience.
"Operationalizing First-Party Data in Advertising" from OneTrust, and produced by MarTech, explores:
Why first-party data is more crucial than ever in digital advertising
How to navigate the complex regulatory environment and adtech changes
Strategies for aligning first-party data, privacy, and consent
Ways to build trust while delivering personalized experiences
Steps to operationalize your first-party data for maximum impact Collecting first-party data is just the beginning. Extracting value from it is often the tricky part. To do that requires operationalizing our first-party data and putting it to work. This white paper explores how your marketing organization can make that happen, even in the fast-paced world of digital marketing and advertising.

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