This week’s Digiday+ Future of TV Briefing looks at the potential tie-ups that media and entertainment could see as the M&A market appears set to heat up. Danish esports firm BLAST's positioning as a challenger to the growing hegemon that is EFG could prove beneficial to the former company as it looks to gain the business of publishers and esports teams searching for an alternative path forward. Publishers swarm to Davos swaddled by sponsorship revenue. TheSkimm plans to reach its goal of having 1 million subscribers to its Skimm Well newsletter by the end of 2024, up from 100,000 subscribers today. CRO Mary Murcko and svp of content Julie Alvin talked to Digiday about how. Other things to know about Join us at the Digiday Media Buying Summit from March 4-6 in Nashville, where attendees will be able to connect with leaders from McCann, PGA Tour, Compas and more. Your last chance to save on passes is January 22. By building an owned database of engaged subscribers, publishers are unlocking new opportunities for ad revenue. Sponsored by Upland PostUp. Advertisers are exploring different types of data strategies to maximize campaign impact, but a common mistake many make is relying solely on first-party data. Sponsored by Acxiom.
While experts predict CTV will continue growing exponentially, that will only come to fruition if advertisers are confident that their ads appear in quality, brand-safe, suitable environments.
BLAST’s positioning as a challenger to the growing hegemon that is EFG could prove beneficial to the former company as it looks to gain the business of publishers and esports teams searching for an alternative path forward.
Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, tactics such as programmatic direct mail are emerging.
Onsite product reviews are a potent form of community advertising, allowing brands to connect with consumers through genuine and user-generated feedback.
