The rise of digitally native direct brands is spurring more interest in new types of financial arrangements between brands and agencies.

Programmatic challenges, agencies squeezing branded content margins, and Apple News+ suspicions regularly came up in conversation at Digiday's Moguls and Publishing Summit.

For Digiday+ members: Reddit's pitch for ad budgets is gathering momentum but awareness of its offer is relatively low compared to other media owners. Digiday obtained a recent deck from an ad agency for Reddit, which brings up brand safety concerns for advertisers.

From Digiday magazine: Digiday spends a Tuesday in late February with Barstool Sports founder Dave Portnoy.

On the latest Digiday Podcast, Emily Bell, director of Tow Center at Columbia University, discussed the platform problem in digital media, why she'll never listen to Jonah Peretti again and why subscriptions won't work for all.

Last chance: Join Digiday+ today for our lowest rate, just $99 for 3 months using code UNICORN, and receive a copy of the new issue of Digiday magazine.

 

DTC brands force agencies to think of new ways to get paid

Shareen Pathak

The rise of e-commerce is spurring more interest in new types of financial arrangements between brands and agencies.

'Social used to be 30 percent. Now it's 10': Candid thoughts of publishers

Max Willens

Programmatic challenges, agencies squeezing branded content margins, and Apple News+ suspicions regularly came up in conversation.

 

Optimizing the multitasking customer journey

Sponsored Content Namogoo

The online shopping experience is constantly evolving, with new technologies constantly impacting the customer journey. Hear from more than 1,300 online shoppers to better understand their habits and behaviors, including what factors most influence them to embrace -- or abandon -- their online shopping experience. Sponsored by Namogoo.

Pitch deck: How Reddit is selling ads

Kerry Flynn

Reddit is expected to surpass $100 million in U.S. ad revenue in 2019, according to eMarketer.

'Breakfast is a scam': A day in the life of Barstool Sports founder Dave Portnoy

Max Willens

The Barstool Sports founder is still cranking out content.

How Build.com increased their customer conversion rates

Sponsored Content Namogoo

Now more than ever, it's important for e-commerce businesses to understand and prioritize their customer's online journeys. When an experience is hijacked, it can result in negative repercussions -- something that home-improvement retailer Build.com learned firsthand. Sponsored by Namogoo.

Report: Why consumers are frustrated with mobile streaming

Sponsored Content Penthera

As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera.

 
 
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