Tune into the newest episode of The New Normal today at noon ET. Next, news industry analyst Ken Doctor talks with Digiday senior reporter Max Willens about the future of local news and his plans for his new startup in that arena: Lookout Local. Also joining will be the company’s CRO, Jed Williams. Register here. Musicians still can’t tour and actors still can’t make movies or shows. So publishers see an opportunity. With the country's top entertainers going stir-crazy —and increasingly aware that no money is coming in the door —managers and agencies are more receptive than ever to pitches and discussions from publishers, sources at three different publications said. Read more below. Other things to know about - Next week: We’ll go deep on everything from how remote work is changing hiring to using social platforms to promote positivity at the Future of Work Virtual Forum: Diversity & Inclusion. Reserve your spot today to gain actionable insights and learn the steps to take to ensure a diverse workplace from leaders with Verizon Media, Meredith, The Sax Agency and others.
- To compete, marketers need a quick hand at measuring ad effectiveness. Join this new webinar to learn what it takes to leverage accurate and scalable data at the speed of competition. Sponsored by Moat by Oracle Data Cloud.
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| Coronavirus Fallout | | | | Production companies can’t shoot movies or shows, so publishers are trying to make themselves useful to talent. | | |
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howdy! | The Confessions | | | | An associate creative director is stressed about overseeing his son’s remote learning this fall while successfully meeting client needs. | | |
| Sponsored by Twitter | | | | With only cardboard cutouts to fill stadium seats in a time of pandemic, the place to reach sports fans is on social media, and brands are creating messaging to join that conversation. | | |
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howdy! | Coronavirus Fallout | | | | The first wave of pandemic-induced agency labor cuts were about survival. The next is about how agencies set themselves up going forward. | | |
| Sponsored by Yext | | | | When it comes to how they research products, every consumer decision leaves a critical trail on company sites, and brands are digging into the details, unlocking opportunities to engage with new customers. | | |
howdy! | Publishing on Instagram | | | | With no immediate way to make revenue, some publishers don’t want to prioritize original content for the new 15-second format. | | |
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| Sponsored by Sharethrough | | | | At the exchange level, media buyers are discovering the value of testing on smaller scales to gain fresh insights into budgeting ad spend. | | |
howdy! | Future of Work | | | | Now, with a maximum of three per elevator, “safe space” signs show people which direction to face and are manned by a team who press the buttons for staff. | | |
howdy! | Subscriptions | | | | The subscribe page on news publishers’ websites has become an area of continuous testing for some news publishers. | | |
| | | | | Craigslist founder Craig Newmark has donated millions of dollars to journalistic enterprises to fight misinformation. |
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