This week's Fierce Pharma is brought to you by OptimizeRX.

From Gut Feelings to Granular Insights: PLD in Action

When it comes to reaching healthcare providers, data isn’t just helpful—it’s essential. And Physician-Level Data (PLD) is the game-changer smart marketers rely on to drive results.

June 4, 2025 | 1:00PM ET / 10:00AM PT

Join us for a webinar that dives into how PLD delivers deep insights into HCP behavior—giving you the power to fine-tune your campaigns, target more effectively, and improve ROI. You’ll learn:

What types of PLD are available and which metrics matter most

How to use PLD for segmentation, measurement, optimization, and benchmarking

How predictive AI can turn PLD into hyper-personalized marketing

Real-world best practices to amplify your impact

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