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What do Kendall Jenner, Taylor Swift, Zac Efron, Gigi Hadid, Victoria Beckham and Daniel Radcliffe have in common? They’ve all sat down for Vogue’s Clio Award-winning short-form smash 73 Questions. CNE president Oren Katzeff, will share the story behind the series and those of other Conde Nast brands including Architectural Digest, Brides, Conde Nast Traveler, Vanity Fair and Wired on the panel “Finding the Right Platforms for Short Form Video.” Wondering how to engage often-elusive Gen Zers? Hollister, a division of Abercrombie & Fitch Co., and Viacom’s AwesomenessTV are succeeding big-time with their ongoing campaign that combines original short-form storytelling, brand elements and influencer credibility. Jacee Scoular, Hollister director of brand marketing strategy, and Matt Rogers, director of marketing solutions & brand partnerships at Viacom Velocity/AwesomenessTV, will spill the tea on their partnership during the panel “What Advertisers Want From Short-Form Video.” Join your colleagues as we celebrate short form finalists, winning videos and partake in crucial panel discussions led by experts from ATTN:, Awesomeness, Bleacher Report, Canvas Media Studios, CNE, Kovert Creative, Hollister, One X Studios, Red Bull Media House, Viacom and Whistle. |
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