Dear Colleague,  Remember that this Friday is the last day of early registration for the WardsAuto User Experience Conference.  Save $100 when you sign up by Friday.
We're also excited to announce details on some big new features of the event:
Workshop on UX methodology: "Hands-On Design Thinking for Automotive Innovation" will be led by our friends at Pillar Technology. Â They'll lead you through working with your peers on theoretical solutions to UX challenges. Seating for the workshop is limited... be sure to select it from the 11:00 am session options when you register. Early Supplier Engagement Meetings: We've partnered with Pure Michigan Business Connect and Planet M to put buyers and sellers together for one-on-one discovery sessions. Â Are you an OEM or Tier One supplier looking for new technologies for your new vehicle programs? Â We can connect you with potential solution providers. Â Click here to sign up.
PLUS don't miss:Â
- Center Stage Discussion on Creating a New Safety User Experience. Pocketsquare Designâs Dave Lyon will lead a discussion that compares and contrasts philosophies and designs, exploring new paths for UX designers and safety engineers to follow in the future. Panelists will include Kristin Kolodge, Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power, Michael Tschirhart, Innovation Group Manager - Advanced Engineering at Panasonic Automotive Systems and an OEM representative to be announced shortly.
- Many panel discussions to attend, covering topics like: The New HMI, Turbocharging Connectivity, Machine Intelligence and Deep Learning, and the Newest Concepts and Tech for Enhancing UX.
- The Wards 10 Best User Experience Awards ceremony... and the winning vehicles will be right inside the ballroom for you to check out.
- Youâll network with hundreds of automotive professionals involved in UX. Last year we attracted designers and decision makers from virtually every auto maker and many large suppliers.
Reserve your spot now in the panel discussions you most want to see. When you register, you can choose from panels featuring:Â
LONNIE ARIMA Head of Auto OEM Business Magellan (PANEL: Next Generation Mapping and Navigation)
SCOTT BEUTLER Vice President of Interior Continental (PANEL: Turbocharging Connectivity)
TOM DENTON Engineering Director NNG (PANEL: Next Generation Mapping and Navigation)
KIP DONDLINGER Product Manager & User Experience Manager Garmin (PANEL: Next Generation Mapping and Navigation)
MIKE GODWIN North American Director, Visible LED Products OSRAM Opto Semiconductors (PANEL: The Newest Concepts and Tech for Enhancing UX)
TRICIA HECKER Head of Connected Services FCA US LLC (PANEL: Turbocharging Connectivity)
PAUL HEDTKE President PAH Consulting Inc. (PANEL: Turbocharging Connectivity)
ROBERT KINNEY VP, Interiors Division, North America Faurecia (PANEL: The Newest Concepts and Tech for Enhancing UX) ALAN MANNA Regional President - Car Multimedia Division Bosch (PANEL: What Are People Really Going to Do in Autonomous Cars?)
JASON MONROE Manager, Advanced User Experience Design FCA US LLC (PANEL: Machine Intelligence and Deep Learning)
| CHRIS ROCKWELL Founder and CEOÂ Lextant (PANEL: What Are People Really Going to Do in Autonomous Cars?)
CHRIS SCHREINER Director, User Experience Practice Strategy Analytics (PANEL: What Are People Really Going to Do in Autonomous Cars?)
QAIS SHARIF Vice President, Global Product Management, Driver Information and Displays Visteon (PANEL: The Newest Concepts and Tech for Enhancing UX)
GARY SILBERG Partner and National Automotive Leader KPMG (PANEL: Machine Intelligence and Deep Learning)
TAMMY SNOW Senior Manager Customer Center, Advanced Driver Assistance Systems Continental (PANEL: The New Auto HMI Will Be Everywhere)
JACEK SPIEWLA User Experience Manager Mitsubishi Electric Automotive America, Inc. (PANEL: The Newest Concepts and Tech for Enhancing UX) PHIL VENTIMIGLIA Engineering and Product Manager Bosch (PANEL: The New Auto HMI Will Be Everywhere)
KYLE WALWORTH Chairman GENIVI Alliance (PANEL: Turbocharging Connectivity)
MATT YURDANA Creative Director - The Internet of Things Experiences Group Intel (PANEL: The New Auto HMI Will Be Everywhere)
| See the event site for more info or to register.
Attendance to WardsAuto User Experience Conference is limited.  REGISTER NOW and SAVE $100 when you register by August 11. Early registration rate: $365.  Regular registration rate (after Aug. 11): $465
We hope to see you on October 5. Please let us know if you have questions!
Sincerely, Drew Winter Director, Content WardsAuto Â
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