| If you want an easy way to boost your sales…
… and bring in an extra 5 or even 6-figures BEFORE the end of the year…
Then I want to share 3 simple principles that — when applied properly — will send your sales numbers through the roof.
I’ll keep today’s message super short…
Because I want to drive home how simple, yet powerful these ideas truly are.
1. Recency
The quicker you respond to a phone call or email lead…
The better chances you have to close that sale.
Minutes matter here.
If you’re too busy to get back to a lead until hours later…
Then you need to hire a salesperson.
If your sales team isn’t getting back to leads until hours later…
Then they’re not doing their job.
You need to catch prospects while they’re still in the frame of mind where they’re thinking about your solution.
2. Frequency
The more frequently you follow up with a prospect the more likely you are to close the deal.
Too many businesses get shy about follow up.
If someone reaches out to you for more information…
Or submits their contact info for a lead magnet you’re offering…
They are literally telling you they have a problem they want to solve.
If you’re in a position to potentially help them…
It’s your job to connect and find out if you can.
People are busy.
Just because they don’t answer your first call, email, etc.
… doesn’t mean their problem is gone.
They may be in a meeting, dealing with a health concern, or traveling in another country.
OR they’re simply reluctant to have a sales conversation with a stranger.
Until you show them you understand their problem and you want to help
Keep. Following. Up.
3. Monetary
The more money they spend with you…
The more money they are likely to spend with you overall.
There’s a few psychological principles at play here.
For one thing, people tend to “double down” on their commitment and conviction in investments they’ve made.
They tend to see a thing as more valuable once they’ve paid for and own it.
And the more you can prove them right by delivering top notch products / service / results…
The more willing they will be to give you more money.
Because they believe what they receive will be worth more than what they spend.
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My challenge to you:
Carve out 15-20 minutes this weekend…
And brainstorm a few ways you can apply these simple principles in your business starting right away.
When you do this…
You will find new customer acquisition becomes easier…
Existing customers stick around longer…
And each one will be worth more money to you (on average) over their purchasing lifetime.
Success Loves Speed,
Craig
PS - If you’re ready to 2X your income (or more) while working 10 less hours per week...
... Just REPLY to this email with the words “2X 10 LESS” and we'll set up a time to chat with you to find out if we can help.
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