Wednesday 26 September 2018 | View in browser
Econsultancy
Top story
Five questions to ask when selecting AI ecommerce tools
Artificial intelligence is already playing a big role in ecommerce, but just deciding you need AI is the wrong approach if you don't properly scope the business case. Here are five questions to ask during AI vendor selection so you can make the right move.
The most regulated industries have biggest imperative for digital transformation, says Econsultancy's DT lead
What are anti-personas and how are they used?
Five futuristic talks to catch at the Festival of Marketing 2018
A day in the life of... product manager for Sainsbury's Argos in-store digital channels
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Festival of Marketing - Headline Stage Line-Up
Our 2018 headliners have truly set the bar high. Join them on the Headline Stage. Have you seen the amazing line-up announced so far?
 
  • Dr Pixie McKenna, Broadcaster
  • Kem Cetinay, Broadcaster 
  • Mary Portas, Founder & ECD, Portas Agency
  • Fearne Cotton, Broadcaster
  • Louis Theroux, Broadcaster & Filmmaker
  • Sir Martin Sorrell, Executive Chairman, S4 Capital
  • Carolyn McCall DBE, CEO, ITV
  • Mark Ritson, Adjunct Professor of Marketing - Melbourne Business School
Find out more
 
 
Featured Reports
Demystifying Blockchain: Guidelines for Marketers
Blockchain was first introduced to the world in 2008, but it was not until 2017 that the term started to hit the business headlines. This report demystifies blockchain for marketers and equips them with the knowledge they need to evaluate blockchain use cases and make informed decisions.
 
Maximising the ROI of Digital Marketing
Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
View all research
 
Econsultancy
 
Training
Online Copywriting
London, 9 October 2018
Creating Superior Customer Experience
London, 11 October 2018
Advanced SEO Marketing
London, 12 October 2018
View all courses
 
 
Latest Jobs
Michael Page Digital
Ecommerce Development Manager
EMR
SEO Manager
Brand Recruitment
PR and Social Media Manager
Brand Recruitment
Social Media and Marketing Executive
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